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Marketing
Marketing
deals with identifying and meeting human and social needs in an economic
landscape that is increasingly being shaped by two powerful forces- technology
and globalization. The Marketing Area curriculum is designed to provide students
with winning marketing practices that are responsive to the accelerating pace of
change in contemporary business environments. Marketing faculty and courses
emphasize new ways to create, communicate, and deliver value to target markets.
You may choose from courses in consumer analysis, research, business marketing,
strategy, models, electronic commerce, or work with individual faculty in more
specialized areas.
Graduate
Courses in Marketing
MKT
5356
Marketing Research for Decision Makers
MKT
5358
Business-to-Business Marketing
MKT
5359
Individual Study in Marketing
MKT
5362
Multinational Marketing
MKT
5363
e-Marketing
MKT
5367
Behavior in Markets
MKT
5368
Macromarketing
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