MBA Marketing

Marketing deals with identifying and meeting human and social needs in an economic landscape that is increasingly being shaped by two powerful forces- technology and globalization. The Marketing Area curriculum is designed to provide students with winning marketing practices that are responsive to the accelerating pace of change in contemporary business environments. Marketing faculty and courses emphasize new ways to create, communicate, and deliver value to target markets. You may choose from courses in consumer analysis, research, business marketing, strategy, models, electronic commerce, or work with individual faculty in more specialized areas.

MBA Tool Courses (14 Hours)
4
ACCT 5401
 Financial and Managerial Accounting
3
ISQS 5345
 Statistical Concepts for Business and Management
3
ECO 5310
 Price and Income Theory
4
MGT 5476
 Executive Skills
     
Core Courses (19 Hours)
3
FIN 5421
 Financial Management Concepts
3
MKT 5360
 Marketing Concepts and Strategies
3
MGT 5371
 Managing Organizational Behavior and Design
3
BLAW 5290
 Legal, Regulatory, and Ethical Environments of Business
3
ISQS 5343
 Operations Management and Management Science
2
ISQS 5230
 Managerial Decision Theory
2
ISQS 5231
 Information Technology for Managers
   
Select Four of the Following Electives (12 Hours)
3
MKT 5356
 Marketing Research for Decision Makers
3
MKT 5358
 Business-to-Business Marketing
3
MKT 5359
 Individual Study in Marketing
3
MKT 5362
 Multinational Marketing
3
MKT 5363
 E-Business Marketing
3
MKT 5367
 Behavior in Markets
3
MKT 5368
 Macromarketing
     
Capstone Course (3 Hours)
3
MGT 5391
 Strategic and Global Management

**Course requirements subject to change. Degree Plans must be filed after completing 9 credit hours of Graduate Coursework. To graduate, you must have at least one 3-hour "A"  above a 3.00 graduate GPA.  Individual degree plans vary based on concentration and student background.